If you have a goal of being recognized as one of Citrix's CTAs (Citrix Technology Advocates) I have some specific advice for you to consider in this very first episode of Citrix Coach in a Car (getting coffee … or going to the chiropractor).

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(note – DJ left the CTA program in 2020 to pursue additional interests but if you'd like to talk to him about how to achieve your goals find the contact form at the bottom of this article to schedule a time to do so)

Video Highlights

01:32: With the CTA program and the Citrix technology advocates, the goal really is to serve the community

01:47: What we're looking for is how much of a community participant you are. In other words, how much time you spend in the community as a whole, whether that be in Citrix user group meetings, whether you're leading those or helping out with those, are you active on the forums? Are you somebody who is contributing to CGC website, that sort of thing? What involvement do you have; whether it's your independent blog or you're contributing to other people's blogs.

01:47: What we're looking for is how much of a community participant you are. In other words, how much time you spend in the community as a whole, whether that be in Citrix user group meetings, whether you're leading those or helping out with those, are you active on the forums? Are you somebody who is contributing to CGC website, that sort of thing? What involvement do you have; whether it's your independent blog or you're contributing to other people's blogs.

03:01: To me add value means that you have made someone else's life improve, even if it's just a little bit.

03:14: A lot of people can be consuming content, other people can be creating content, and if you are in the add value space, usually you are trying to create content, that is, helping people with either a problem, or just sometimes it's brightening their day. 

03:32: [adding value] Other times it is, sharing something you've learned in the hope that it'll help someone else along the way.

03:55: Being a good member of the community is trying to build up rather than tear down.

04:14: We are looking for people that are very open and honest and are very much about the technology and how they can help people and makes the world a better place.

01:32With the CTA program and the Citrix technology advocates, the goal really is to serve the community

05:20: What we're really looking at for that program is how much you are actually involved in the community and how much value you're adding to other people's lives as a part of that and from Citrix's perspective.

05:40: Give good use cases for the technology that makes sense in the real world and that aren't just prompted by a salesperson or, or something along those lines.

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